Amis
For Natura Amis, while working at Tátil Design. Team: Natalia Garcez (Graphic Design), André Coelho (Graphic Design), Fernanda Sabóia (Creative Director), Juliana Vieira dos Santos (Product Design), among others.
Amis is a perfume line from Natura, a sustainable and socially responsible cosmetic brand from Brazil. The so-called tweens are hyper-connected and deeply engaged with their friends: they share secrets, objects, idols, and live in an upbeat speed of discoveries and fun. The product and graphic design concepts embraced all this playfulness and the sense of share.
The package is colorful, playful, and fun. Besides that, it is complemented by a pocket-size collectible makeup that can be attached to the lid of the bottle. This way, the teenagers can exchange their balms or build their own collections.