SOUNDBOKS
While working as the Brand Design Lead at SOUNDBOKS.
SOUNDBOKS is a community-driven lifestyle brand. While we make a an excellent piece of hardware, our true value comes from the SOUNDBOKS community. And it's our job to amplify their voices and explore the potential of immersive sound and a developing relationship with music. So while we build the speaker, our focus and identity is based in music-driven experiences.
Team:
Natalia Garcez, Graphic Designer // Stephen Burns, Copywriter // Frederik Emil Laursen, Content Producer and Team Leader // Byron Manzo, Content Producer // Magnus Honoré, Content Producer // Hana Awad, UX Designer
Design deliverables:
Brand Identity // Templates // Print and Digital Materials // UI Design System // Website // App
We are Adventurous because we’re open-minded, ready for anything, and eager to try something new. We see huge potential in every opportunity, so why not take a chance?
We are Bold because we say what we mean, we are direct, succinct – with no bullshit. We take chances. We are quick to stand up for something, and happy to stand alone if it’s something that we believe in.
We are Inviting by being fun and playful – doing amazing things and leading by example. We don’t want to pressure people to do things they don’t want to do, but we want to show them the value of breaking out of your comfort zone.
We are Confident by not taking ourselves too seriously – knowing that we’re best-in-class, but not being snobs about it. We’re firmly planted on the ground. We’re not trying to prove anything, because we know we’ll always deliver.
Letterings for the back side of the Brand Folder
Event Poster // The Hangout Series - Summer 2021
Melodies + Rhythms Newsletter // Brand's Monthly Playlist
Some of the Artist Editions 2020 // Anna T-Iron, Daniel Triendl, Pippa Toole, George Baker III, Zack Rosebrugh
Office Cards
Design Components Library // Digital Products
Besides the speaker and accessories, SOUNDBOKS has a variety of digital products. The app, web app, webshop, blog, and commercial pages, share a consistent and cohesive Design Components Library which, besides streamlining the brand communication, simplifies both design and implementation phases – without compromising on each digital product's personality.
