The task SuperSocial brought to us was creating a visual identity that is light, friendly, professional, and embraces all aspects of the company: a social media academy and consultancy, and great enthusiasts on social projects. The solution was found on clean but colourful layouts, with illustration using hands, one of the main symbols used in social media (thumbs up!).
The website had to tell all they do in a simple, straight, and coherent way, besides working as a platform to book or join workshops. It was designed for desktop but in a mobile-friendly way.
The project was approved without considerations at the first presentation. The founder and CEO of the company Matthias Haas could not hide the excitement of seeing a visual identity that truly reflects the personality of the company.