In this project, it was developed the whole visual identity, including logo refinement, illustrations, and animations, besides the user experience and user interface of the apps for marketers and influencers. Watch the short animation to understand how the platform works:
The visual identity of TIM has to communicate with two relatively different kinds of users: marketers and influencers. To do it efficiently, it was chosen to work with light and flexible layouts that suit easily from fun calls to action to a heavy content table; a contemporary colour palette that communicates well with both targets; and simple illustrations that give an extra enchantment to the layouts when animated.
The feedback for the users was heavily positive, both for the functionality of the app and for the light way the brand communicates (people even wanted to fall into 404 more often).