In this project, it was developed the whole visual identity, including logo refinement, illustrations, and animations, besides the user experience and user interface of the apps for marketers and influencers. Watch the short animation to understand how the platform works:
The visual identity of TIM has to communicate with two relatively different kinds of users: marketers and influencers. To do it efficiently, it was chosen to work with light and flexible layouts that suit easily from fun calls to action to a heavy content table; a contemporary colour palette that communicates well with both targets; and simple illustrations that give an extra enchantment to the layouts when animated.
Both apps (marketers and influencers versions) were designed separately. For the marketers, who access the tool mostly from desktops, it was designed first as a desktop app which further will be adapted to mobile. With the app, the marketers can publish campaigns presenting their product and inviting influencers for pitching, find the right influencers, manage the campaign, and download reports with the results.
For the influencers, it was important to work on a mobile app first. The focus is to make it easy and quick to pitch for campaigns and update their posts for the campaigns to which they were selected.
The feedback for the users was heavily positive, both for the functionality of the app and for the light way the brand communicates (people even wanted to fall into 404 more often).
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