MOT Norway
While working at Signifly.
MOT Norway is an organization that works to prevent and counteract youth challenges such as bullying, alienation and psychological difficulties. They do it by coaching the youth to be stronger, more resilient, and having the basis to cope with life with freedom and courage.
The main ambassadors of MOT Norway are athletes and social influencers that have a positive impact on the young generations.
The brand is a balance between being strong valued, wise, and trustworthy, yet fun, youthful, aspirational, courageous, caring, and welcoming.