Wordkind
While working at Signifly.
Wordkind, formerly Develop Diverse, is a language software that champions equal opportunity through inclusive communication. The product employs science, technology, and education to challenge bottom-line brands to commit to sustainable diversity and inclusion practices.
Their new name encouraged a deeper look into their brand and called for updated guidelines to explain how they speak and present. The result is a friendly, colorful, aspirational brand rooted in activism.
The illustrations are based on colorful dots that work dynamically to explain inclusive concepts.
The styling of graphs is inspired by sociologist and activist W.E.B. Du Bois’ visionary infographics.
